Insight
Vietnam gets around 5,000mm rain annually, but it never gets any rainbows.
Idea
In the true spirit of Skittles, we brought the rainbow to Vietnam and turned those frowns upside down. We filled an upside-down truck with coloured balls and visited 27 different venues in 27 days. Next, people were invited to dive in and search for rewards. At the end of the experience, all participants were given a pack of Skittles as well.
Result
1. 2k participants joined the experience.
2. 103k people tried Skittles.
3. 12 PR articles with 319m readership reach.
