Insight
Mums always want the best of things for her family. Not necessarily the most expensive things. She aims for a sense of perfection in everything that matters to her.
Idea
Make it perfect – our idea appealed to a Mum’s inner perfectionist. Her perfect sense of style and perfect sense of taste. Unlike our competitors, our campaign had no slow-motion cooking shots, and no happy eating faces. Instead, our two disruptive spots featured a Mum trying to achieve perfection during a family photo. The campaign included packaging design, digital, social, print, TVCs and POS.
Result
1. 54m people reached on social media.
2. 48k engaged with our campaign.
3. 5k new followers on Facebook.
4. 32k bottles sold in 8 months.
