Idea
We tapped into where our customers were tapping – mobile. Through in-store promos that integrated with scanned receipts and store-wide point of sales systems, we offered instant prizes at the spin of a mobile slot game. Then we encouraged players to enter the big prize draw. We spread the word through KOLs, bumper ads, posters and POS.
Result
1. Basket sizes exploded by 5%.
2. We built a database of 170,000 unique and engaged customers.
3. To paraphrase the client, “We are now much more confident of doing digital campaigns in the future”.
